HONGHUA Lang 10 Years Old
Honghua Lang 10 Years Old is recognized as a typical representative of sauce-aroma baijiu by National Standard Committee, a sauce-aroma classic worthy of its name. The ceramic bottle of Honghua Lang (10) is meticulously polished, featuring beautifully flowing bottle lines, radiant red colour, and a style that’s restrained but bold at the same time.
The Langjiu Distillery is a large scale modern enterprise, named after its place of origin – Er Lang Town, in Gulin County Sichuan Province. Located within the golden triangle of Chinese liquor. The Langjiu Distillery can trace its history back to the Han Dynasty. A number of distillery’s were merged creating the Langjiu Distillery in 1898. The Langjiu Distillery is famed for its natural environment, high quality water, inherited centuries-old technique and Tianbao Cave storage.
Langjiu Group is a large scale modern enterprise, whose main businesses are manufacturing and marketing various “Lang” brand alcoholic beverages, named after its place of origin – Er Lang Town, in Gulin County Sichuan Province. Er Lang Town is located within the national protected area in the middle reaches of Chishui River, known as the golden triangle of Chinese liquor. With predecessors being “Xuzhi Distillery”, “Huichuan Fermenting House” and “Jiyi Fermenting House”, Langjiu began in 1898, lasting over a century. Its rich history can be traced back to the Western Han Dynasty as “Goujiang Liquor” was well documented in Classic of Poetry. After the founding of the People’s Republic of China, Langjiu resumed to production in 1956 under the care of Premier Zhou Enlai.
Privileged by natural advantages, Langjiu gained its reputation thanks to “four treasures” – natural environment, high quality water, inherited centuries-old technique and Tianbao Cave storage. Over the time Langjiu has won numerous honours including China Quality Award Golden Medal, China Golden Knight Award and China Time-honoured Brand. “Gulin Langjiu Traditional Distilling Craft” was awarded China Intangible Cultural Heritage.
The highly ambitious Langjiu, which sets up the ultimate goal being leading the Chinese liquor industry, since the restructuring in 2002 has implemented a “group of wolves” strategy by integrating product lines, and has developed a “wolf team” that’s aggressive and unafraid to forge ahead. Adhering to strict quality control, down to earth marketing and consumers first principle, Langjiu’s brand value and revenue have surged over the past decade, earning it a position in the revered “10 billion club” of the Chinese liquor sector.
Langjiu’s history stretches over dynasties; the ancient distilling craft has been passed on generation by generation. Today, Langjiu has near 30 national distilling masters, national liquor tasting masters, national and provincial liquor judges. Backing the manufacturing process, this mighty technical team is a rarity and truly a high standard in the industry.
Whilst growing rapidly, Langjiu actively practises social responsibilities. Since 2002 it has paid more than 10 billion taxes to the state, created employment for tens of thousands of people, and donated 21.3 million for the Wenchuan earthquake disaster in 2008, 20 million for the Yushu earthquake in 2010. The total donation to the community well exceeds 100 million.
The CEO Wang Junlin is now leading Langjiu, under the spirits of “holding your ground”, “self-strengthening” and “long-term thinking”, by emphasizing the brand-driven strategy and further focusing developing pathways, firmly making its way to become the banner brand of Chinese liquor.