History and origin

Hakutsuru is Japan’s best-selling sake brand, founded in 1743 in the Nada district of Kobe. The brewery is notable for its long history and complete mastery of the entire production chain, from rice cultivation to sake brewing. 

What sets Hakutsuru apart from the rest is its constant innovation and excellent craftsmanship. Hakutsuru is blessed with pure, high-quality spring water from Mt. Rokko. To take it a step further, they even innovated their yeast starter to ferment sake and developed their own sake rice, the unique Hakutsuru Nishiki rice grown in Tamba-Sasayama in Hyōgo prefecture. 

Hakutsuru has struck a balance between artisanal production and quantity through its 275 years of experience. Not only does the brand have a strong presence in Japan, it is also a major exporter with products sold in over 55 countries. This is why Hakutsuru has remained a pioneer of the sake industry.

Is Hakutsuru Josen a good sake?

Definitely. The Hakutsuru Josen sake is a clean, well-balanced, and simple brew that has received many good reviews from its customers. 

Tasting Notes

This sake has a strong toasty flavor paired with easy dryness making it a reliable accompaniment.

How strong is Hakutsuru sake?

Hakutsuru sake has an alcohol content of 15.3%. 

What is the difference between Hakutsuru Josen Sake and Hakutsuru Josen Karakuchi?

The Hakutsuru Josen Karakuchi is a sake with a slightly lower alcohol content of 15%. It is also more lightly textured with a delicate acidity. 

How do you drink Hakutsuru sake?

Hakutsuru sake is very versatile and can be enjoyed at all temperatures. Serve it on its own either warm, hot, or chilled, depending on your liking. 

Food pairings

Sake can never go wrong with Japanese dishes! The balanced brew matches almost any dish. 

Enjoy Hakutsuru Josen Sake with grilled dishes, sukiyaki, sushi, meat, potato dishes, or sashimi. It pairs exceptionally well with most salty dishes when served hot. 

Notable Awards

• International Taste Institute Brussels 2019 | Superior Taste Award

Best sake in Japan   

The Hakutsuru Josen Sake is the best-selling Hakutsuru Sake. It has a well-matured, full-bodied, and soft aftertaste that can be enjoyed at a wide range of temperatures. Not only that, it provides a perfect balance to any meal making it perfect for any occasion. Buy a bottle now at a discounted price!