ABSOLUT Drop

Absolut Drop, absolut travelled to racist and anti-LGBTQ protests and collected hate and intolerance-filled signs and placards. They then carefully extracted the ink and repurposed it to paint a brighter message on these bottles and one that radiates positivity: LOVE. The new release, called Absolut Drop, proves that everyone has the power to turn hate into love.

The vodka inside Absolut Drop is the classic Absolut Vodka, made exclusively from natural ingredient and with no added sugar. The taste is best described as full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit

In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brännvin. Instead of the usual three or four times, the vodka was distilled an infinite number of times. 100 years later, it was reintroduced as Absolut. Just as then, Absolut is produced in Åhus, L.O. Smith’s birth town. Also the place where the wheat used for making the vodka is grown. And since the way Absolut is made won’t change, neither will the true taste of vodka.

The main ingredients in Absolut Vodka are water and winter wheat. The water comes from a deep well in Åhus where it’s protected from impurities. Winter wheat differs from other crops: it’s sown in fall and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also, the use of fertilizers is minimized.