B&G Cheese & Crackers Beaujolais Villages Gamay
The Pairing Collection is a range 5 Appellation wines with a funny and easy to remember brandname that include the perfect match:
- Bordeaux red AOC: Chops & Burgers
- Bordeaux white AOC: Salmon & Trout
- Muscadet Sèvre et Maine AOC: Lobster & Shrimp
- Beaujolais Village AOC: Cheese & Crackers
- Côtes du Rhône AOC: Chicken & Turkey
B&G PASSEPORT – WORLDWIDE LAUNCH
Covering 19 appellations from the six main wine-growing regions, the B&G Passeport range is a true invitation to travel to France and to allow consumers to discover all the great French vineyards.
The distinctive label shape, the strong Barton & Guestier branding (both on the label and the capsule) and the red B&G Passeport stamp make this B&G Passeport range very impactful on the shelf.
Everything has been done to educate the consumer and to facilitate his choice when in front of the bottle: in addition of the name of the appellation, the labels carry the name of the region inside the passport stamp, the name of the varietals and taste descriptors in French and English for the classic appellations.
The more prestigious appellations carry a regional or village symbol.
All the “icebucket-friendly” backlabels provide information and QR codes linking to the product sheet, the B&G website and the company fanpage on Facebook.
The classic appellations of each region are delivered in right-weight Bordeaux and Burgundy shape bottles, and the prestigious appellations in specific or regional bottles. The wines are packed per 6 or per 12 in dedicated B&G Passeport outershippers.
The B&G Passeport range replaces the B&G Gold Label range. The quality of these appellations wines vinified and monitored by the B&G winemaking team, remains unchanged.
The launch of the B&G Passeport range is ongoing worldwide and is accompanied by advertising as well as promotional actions for trade and consumers with B&G cooler bags, free dropstops on informative neckhangers, giftpacks and a real B&G Passeport.