KWEICHOW MOUTAI Chun 1992
KWEICHOW MOUTAI Chun 1992.
Moutai is a fascinating and intriguing product made in South-West China in a town by the same name. For over 2000 years it has been produced in the Guizhou Province of China. Generations and generations of families have passed down the secrets of its highly intricate production methods, which has earned it the reputation as China’s best quality and most fascinating spirit. People who work to produce Moutai usually spend their whole lives perfecting their craft. Moutai is highly regarded amongst people in Asia, is a prestigious gift and is a traditional drink to have with Chinese food, the same way one would enjoy high-quality Sake with Japanese food.
The designers of the bottle and packaging decided to integrate the meandering form of the Chishui River in the design. Its graceful curves not only convey a gentle feeling visually but extend an invitation to taste the contents. The river winds from the lip to the bottom of the bottle, symbolising the flow and growth of the Chishui River, the precious source and specific spirit of Moutai Chun.