Choya Plum Wine
Choya is celebrated as a leading producer of Umeshu, a Japanese plum wine with over a century of heritage. This plum wine is crafted through the traditional method of macerating unripe, green ume fruits in alcohol and sugar. Known for its artisanal quality, Choya uses only natural ingredients, setting a high standard in the production of premium umeshu.
This versatile liqueur is ideal for various occasions, whether served chilled, on the rocks, or in cocktails, underscores Choya’s commitment to tradition and quality that sets a global standard in the umeshu market.
History and origin
Founded in 1914 by Mr. Takeshi Matsura in Osaka, Japan, Choya shifted from fruit cultivation to producing acclaimed umeshu (plum wine) in 1959. By blending traditional methods with modern techniques, Choya expanded globally, now offering its high-quality umeshu in over 60 countries. Committed to using 100% Japanese ume fruit and sustainable practices, Choya maintains its cultural heritage while catering to a diverse international market.
What type of alcohol is Choya?
Choya Umeshu is a distilled alcohol. This liqueur is not a wine but rather classified as a liqueur due to its higher sugar content and lower alcohol percentage compared to typical wines
What are the ingredients in Choya plum wine?
Choya Umeshu is crafted using high-grade Japanese plums (Nanko-ume). The plums are steeped in sugar and premium alcohol, often derived from cane, to extract their natural flavors and aromas. The alcohol percentage varies but generally ranges between 10-15%.
What are the health benefits of Choya Umeshu plum wine?
Due to its high levels of antioxidants and citric acid, Choya Umeshu offers numerous health benefits. It aids digestion, improves blood circulation, boosts immunity, and relieves fatigue by breaking down lactic acid.
Additionally, its calming aroma and flavour support liver health, promote skin health and provide stress relief.
Consuming Choya Umeshu in moderation enhances overall well-being while providing a delightful drinking experience.
Types of Choya plum wine
CHOYA offers various types of plum wine, each with distinct characteristics:
- Nigori Umeshu: Unfiltered with pulp, providing a rich, natural taste.
- Genshu Umeshu: The Choya Genshu offers a well-balanced and in-depth taste despite being undiluted. This bold liqueur has a higher alcohol content, making it stand out.
- Sparkling Umeshu: Fizzy and refreshing, ideal for celebrations.
- Koshu Umeshu: Aged for a smooth, complex flavour akin to fine whiskey. The Choya Umeshu Dento Extra Years is aged for more than 2 years giving a richer and deeper taste of ume.
- Kokuto Umeshu: The Choya Kokuto Umeshu is made with brown sugar, black rum and black vinegar, offering a rich, sweet and smoky taste.
Tasting notes
Choya Umeshu plum wine boasts a rich aroma of ripe plums with sweet, fruity notes. Its palate offers a harmonious blend of sweetness and tartness from the ume fruit, with smooth, full-bodied flavours enriched by honey and almond undertones.
Food pairings
Umeshu, with its sweet and tangy flavours, pairs with a variety of dishes such as creamy cheeses, delicate sushi and sashimi, grilled meats, crispy tempura, fruit desserts, and spicy dishes.
How to drink Choya?
Choya Umeshu can be served straight on the rocks to fully savour its complexity or it can be mixed with soda or tonic water for a refreshing change. For a different experience, try it warmed with hot water to enhance its alluring aroma. And for those who love to experiment, mix it into cocktails like The CHOYA Single Year for a lively, sparkling blend of CHOYA, lemon juice, and soda.
How to store Choya plum wine?
Choya plum wine should be stored in a cool, dark place. Choya umeshu does not have an expiry date and can be refrigerated after opening without affecting the taste. Umeshu, being a distilled alcohol, does not expire and retains its taste even after opening. In contrast, wine tends to oxidize once opened, which can alter its flavor, often turning it sour over time.
Notable awards
Choya Umeshu has received notable awards at the 2023 San Francisco World Spirits Competition. The Choya Extra Years was honoured with the prestigious Double Gold medal, while The Choya From The Barrel won a Gold medal.
What is the price of Choya plum wine in Malaysia?
The price of Choya plum wine in Malaysia varies widely depending on the variant and bottle size, ranging from more affordable options to premium selections.
Discover the delight of Choya plum wine today!
Choya’s dedication to tradition and quality promises a delightful discovery. Grab a bottle now and let each sip transport you to the heart of Japan, where heritage meets modern elegance in a truly captivating experience.
